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A game about being influencers and winning subscribers for your social media channel. The board is pyramidal, with four concentric levels. On your turn you roll the die to move clockwise or counterclockwise (your choice). If you hit a square with a subscriber token on it, you flip the token and perform the associated action. If you land on someone else, they get sent to their start square on the level and you take one of their subscribers. If (at the start or the end of your turn) you have enough subscribers to advance a level, you move to your start square on the next level (if you have too many subscribers, the excess tokens get added to the "award pool" of extra subscriber tokens. You win by being the first to advance to the fourth level. The game is app-driven.